Some are excellent video editors, while others have unique peculiarities like the ability to create incredible time-lapse videos or play with 50’s inspired comedy reels. The video editing apps and tools on this list offer a wide range of different features. Viewers will retail about 95% of a message after watching it through video, as opposed to just 10% when reading the same message in text form.Mobile social video views have skyrocketed each year by 2020, it’s expected that 75% of mobile traffic will be video views.Customers would be 4x more likely to watch a video about a product instead of reading about it.65% of senior marketing executives believe that visual assets (including video) are essential to how their brand story is communicated.

This is backed up by statistics, which show that: Videos can also be more persuasive marketing tools. It’s automatically more engaging and dynamic than plain-text posts or even posts with images, meaning it can more effortlessly grab a users’ attention. Social video has never been so much essential to online marketing. In this update, we’re going to look at 16 of the best video apps and software for 2018 that will cover all your video editing needs, along with some best social video practices. We updated it last year, adding six new (at that time) apps. But a lot has changed and improved since then– including some of the apps we’d initially written about! We wrote this post for the first time in 2016 it included only five video editing apps. Many brands, however, still struggle to create high-quality, professional videos that they can share on social media as a strong representation of their brand.īut with the incredible technology available today, we have more resources than ever before to make this task more manageable. Social videos are convincing, and they resonate with users this is good news.

Best video editing apps